Meet the VSC Team

Leadership Team

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Lui Damiani – Executive Director

Lui Damiani is a proven leader whose background in business and public service spans more than 25 years.  He has served the Central Florida community as a County Commissioner, corporate executive, small business owner, governmental manager, television host and homeowner’s association president.  His experience in the private, public and non-profit sectors has given him a well-rounded approach to problem solving and doing what’s right for the community.

Upon graduating from the Ohio State University in 1987, Lui moved to Orlando to put down roots and begin his professional career building a solid resume in business and public service. While working full-time, Lui attended UCF and earned a Master’s degree in Public Administration in 1994. He served as Chief Aide to former District 3 Commissioner Mary I. Johnson for eight years and was recognized with the county’s highest service honor, The Chairman’s Award.  It was during that time that Lui was instrumental in helping to establish the Victim Service Center.  Subsequently, Lui spent five years in the private sector as Corporate Marketing Director and Vice President of one of Florida’s largest woman-owned businesses and he has operated his own small real estate business for more than 12 years.  In 2010, Lui became an Orange County Commissioner where he championed a local ordinance to help service disabled veterans, helped to pass a human rights law, worked to reduce government spending, pushed for lowered government fees and allocated critical funding into economic development initiatives intended to assist small businesses and create jobs.

Throughout his career, Lui has served his various roles with character, honesty and passion earning him a solid reputation of integrity among his peers.  Today, as Executive Director of the Victim Service Center, Lui is honored to continue his service to the Central Florida community building collaborative relationships with business and governmental partners, and leading an extraordinary team of crisis intervention experts dedicated to helping those impacted by sexual assault, violent crime or traumatic circumstances.

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JoEllen – Program Director

JoEllen joined the VSC team as the Program Director in October 2013. She is a Licensed Clinical Social Worker in Florida & New York. JoEllen earned her Master’s degree in Social Work from Fordham University and has over 15 years social work experience. JoEllen is credentialed as a Qualified Supervisor and is a Certified Clinical Trauma Professional. JoEllen values the importance of community partnerships and currently serves as the co-chair of the Orange County Sexual Assault Response Team; the Secretary of the Osceola County Sexual Assault Response Team; and the Treasurer of the Victim Service Coalition of Central Florida. JoEllen strives to continuously enhance the quality and scope of services provided and in this effort uses her experience as a Peer Reviewer for both the Department of Justice and The Council on Accreditation.

ShelleyShelley– Marketing and Communications Director

As the Marketing and Communications Director at the Victim Service Center, Shelley is striving to make our community a safer place for at-risk women, children, and families. Previously, she was employed by a local domestic violence agency as the Development Officer and is CORE certified as an advocate for survivors of domestic abuse. Shelley also serves on the Board of the Women’s Resource Center. She received a Bachelor of Science degree and minor in Business Administration at the University of Florida. She also earned her Master in Nonprofit Management, along with a Graduate Certificate in Public Administration from the University of Central Florida (UCF).

Rob Edit Robert – Accounting  & Operations Manager 

Robert comes to us from Maine and has almost 20 years’ experience as an accountant, business manager, and assistant controller. He has a Bachelor’s Degree from the University of Massachusetts-Lowelland and has extensive experience in the nonprofit sector. He is very enthusiastic about helping others and is a great asset to the VSC team.

Advocacy Department

 Rhonda Advocate Coordinator

Rhonda has been part of the VSC team for seven years. She has three graduate degrees, a Master of Human Services from Capella University, an MBA and Master in Administration of Justice and Security from the University of Phoenix. Rhonda has over 25 years of experience in criminal/military justice. She served in the U.S. Navy for 20 years.  After retiring from the Navy, Rhonda worked as the Director of a Residential Re-entry Center for inmates transitioning from federal prisons. Rhonda’s goal is to engage the entire community in activities that prevent sexual assault and crime.

 Orialis- Crime Victim Advocate (Bilingual)

Orialis earned her Bachelor’s degree in Psychology from the University of Minnesota. She discovered her passion for social justice and advocacy while minoring in Gender, Women, and Sexuality studies. Presently, Orialis is working on her MA in Mental Health Counseling at the University of Central Florida. Prior to working at VSC, she had the pleasure of working with survivors of sexual assault as a Crisis Counselor. Additionally, she received certification as a Sexual Assault Advocate from the Minnesota Coalition Against Sexual Assault. She stands in solitarity with survivors of trauma and respects and supports their individual journey towards growth.

Natasha  – Certified Sexual Assault Counselor/Victim Advocate

Natasha s is a Certified Sexual Assault Counselor/Victim Advocate and a previous intern here at VSC. Natasha holds a Master’s Degree in Psychology from Stony Brook University, the State University of New York, where she dedicated time conducting research related to intimate partner violence. Natasha most recently attained her Master’s Degree in Social Work from the University of Central Florida. She has experience working with both adolescents and adults who have been affected by trauma and suffering from a wide variety of mental health disorders. Natasha’s experience working in an inpatient mental health facility has further developed her skills in crisis intervention and de-escalation. Natasha has a passion for preserving social justice and advocating for victims of crime and trauma. She not only feels strongly in helping to empower victims to find healing through recovery but hopes to change the social culture surrounding sexual assault within the community.

FullSizeRenderTamara  – Certified Sexual Assault Counselor/Victim Advocate (Bilingual)

Tamara received her Master’s in Social Work from Hawaii Pacific University and her Bachelors of Science in Psychology from the University of Central Florida. Having worked with victims of human trafficking, Tamara has gained knowledge and experience in crisis intervention and in assisting victims of crimes. Tamara also has previous experience in advocacy work, case management and mental health counseling. During her career and scholastic endeavors she has grown a passion to inspire, encourage and help individuals who have experienced trauma. She believes that with the right support and resources any individual can persevere even in the worst of times. She aspires to be a part of this healing process with every victim. Tamara’s near term objective is to obtain her clinical licensure so that she can continue to best serve those in need. She has a heart to want to help others and enjoys fighting for equality and social justice. She believes everyone deserves and should get a chance at a peaceful fulfilling life.

KristenKristen – Certified Sexual Assault Counselor/Victim Advocate

Kristen holds her Master’s in Social Work and Bachelor’s Degree in Psychology, which she earned from the University of Central Florida.  She is a Registered Clinical Social Worker Intern, currently working towards licensure.  Kristen has always had a passion for working with people who are dealing with trauma and who are in crisis, which she utilized in mental health inpatient facilities.  Along with her work in mental health, Kristen has experience working with survivors of human trafficking as well as military veterans.  Kristen hopes to empower the clients she works with in order to help them see their own strength and resilience.

 Tamara “Tammy”Certified Sexual Assault Counselor/Victim Advocate

Tamara received her Master’s degree in Mental Health Counseling and Bachelors degree in Psychology from the University of Central Florida. She is a Licensed Mental Health Counselor (LMHC) with the state of Florida. Tamara has experience working with co-occurring disorders, LGBTQ population, HIV/AIDS community, and survivors of abuse in an outpatient, residential, and transitional counseling setting. She has coordinated and facilitated forums in her community on various social and mental health issues including domestic violence, suicide and depression, and HIV/AIDS awareness. Tamara has a passion for the mental health field, community advocacy, and empowering individuals to overcome traumatic events and live purposeful lives.

 Rachael- Certified Sexual Assault Counselor/Victim Advocate

Rachael holds a master’s degree in mental health counseling and a bachelor’s degree in psychology, both from the University of Central Florida. Rachael has experience and passion for working with adolescents and middle-aged individuals experiencing crises. Rachael is driven to work towards social justice utilizing acceptance and commitment therapy, mindfulness, self-compassion, and strengths-based models. Rachael specializes in working with the LGBT population, specifically transgender individuals. Rachael is additionally a guardian advocate, a speaker for RAINN, and a board member of Trans Lifeline. Rachael is empowerment based and believes that under trauma and pain is the capacity for growth and joy.

 Diana – Certified Sexual Assault Counselor/Victim Advocate (Bilingual)

Diana graduated with her Bachelors in Psychology in 2011 from the University of South Florida then proceeded to work in a private advocacy group for veterans post-graduation. She then pursued her Bachelors in Social Work in 2015, then went on to purse her Masters in Clinical Social Work from the University of Central Florida. Diana previously worked as a Crisis Counselor at United Way 211.  While being a crisis counselor, she developed a great set of skills to help people from all different walks of life. Diana was able to transfer her skills and acquired new ones while working at Central Florida behavioral Hospital. She worked along side nurses, psychiatrists and other interdisciplinary disciplines. Diana is excited to join the VSC team to help those with their healing process.

Maria- Certified Sexual Assault Counselor/Victim Advocate

María received her Master’s in Social Work from Interamerican University in Puerto Rico and her Bachelors in Social Work from University of Puerto Rico. Having worked with victims of human trafficking, domestic violence and have vast experience working in children protective services and mental health settings. María also has previous experience in case management and quality assurance. She believes people have the strengths and the power to overcome traumatic experiences and she has grown the passion to encourage people and provide them the right support and resources in order to help in their path to recovery. Maria’s near term objective is to obtain her clinical licensure so that she can continue to best serve those in need, she is a License Clinical Social Worker Registered Intern. María recognized that respect individual’s vulnerability empower people to conquer their story.



Therapy Department
Brandi – Lead Therapist

Brandi is the Lead Therapist at the Victim Service Center.  Brandi holds a Master’s Degree in Mental Health Counseling from Rollins College and a Bachelor’s Degree from the University of Central Florida.  She is a Registered Mental Health Counselor Intern, currently working towards licensure.  Brandi has experience working with college students and older adults, though she enjoys working with individuals from all life stages.  Brandi has a variety of group work experience, including psychoeducational and mindfulness groups.  She is passionate about social justice and advocacy, and she currently serves on the board of Mental Health Counselors of Central Florida as Community Service co-chair.

photo 13Jessica – Therapist

Jessica is a Licensed Clinical Social Worker in the State of Florida and a Therapist at the Victim Service Center of Central Florida. Jessica has specialized experience working with victims of crime and traumatic experiences. She utilizes an empowerment based perspective to help her clients regain appropriate power over themselves, allowing them to acknowledge and heal the root causes of current struggles. Jessica believes in creating a safe and trusting environment in order to facilitate clients on their healing journey. She has 5 years of experience working with survivors of sexual and domestic violence and believes in using an eclectic approach in her use of therapeutic methods in order to help guide individuals towards their goals.

Madelyn Therapist (Bilingual)

Madelyn holds a Master’s Degree in Social Work and she is a licensed clinical social worker in the state of Florida.  She completed her undergraduate studies at the University of Puerto Rico where she worked with underserved populations.  Madelyn is known for a warm, relaxed, and comfortable approach to therapy.  She is an Integrative Psychotherapist, which means that she utilizes a variety of orientations and therapies, according to the client’s individual needs. Madelyn’s approach involves genuine caring, acceptance, and non-judgment.  Madelyn works with clients from a strength-based, positive, and affirming perspective.  She works with a wide range of issues stemming from trauma, including depression, anxiety, unresolved emotional issues, grief and loss and relationship/family concerns.

Sexual Trauma Survivor Program

Amanda McCloud 2Amanda – Sexual Trauma Group Facilitator

Amanda McCloud is currently working in Orange County Corrections providing counseling services for female inmates. She has done sexual trauma counseling for more than 13 years at other local agencies and at Orange County Corrections Female Detention Center. Amanda holds a Master’s Degree in Psychology. She graduated from the University of West Florida. Amanda has worked as a counselor in juvenile and adult corrections for over 15 years. She also served in the United States Navy for 21 years. Amanda has done Mental Health work with numerous populations including Foster Care, juvenile inmates, adult inmates, community mental health, alternative school setting, and the military community.

Marketing Department

IndhiraIndhira – Education Coordinator (Bilingual)

Indhira holds a Master’s degree in Psychology with specialization in Applied Behavior Analysis from the University of Nevada, Reno and a Bachelor’s Degree in Psychology from Rutgers, The State University of New Jersey.  Indhira has experience working with individuals ranging from early childhood through adulthood, including those with developmental disabilities.   Indhira is passionate about empowering individuals who have experienced sexual assault and human trafficking, believing that their trauma is not the end and all survivors have the ability to recover and fulfill their dreams.

Frannie FerraraFrannie– Grant Coordinator

Frannie has been in development for over 15 years, raising funds for both cultural institutions and social service agencies. Before moving to Orlando, she was the Director of Development and Marketing for a domestic violence agency in N.J. As the VSC’s grant coordinator, she develops and manages all aspects of the granting process. A true wordsmith, Frannie sees grant writing not only as an opportunity to source funding for pressing social needs, but also as an opportunity to craft the most compelling arguments for social justice. She has a Bachelor of Arts degree in sociology and theatre from Drew University in Madison, NJ, and a Master of Arts in theatre from California State University, Los Angeles.

Medical and Forensic Services

Erin  – Sexual Assault Nurse Examiner

Erin started as a Sexual Assault Nurse Examiner (SANE) with VSC and has now added on the role of SANE Coordinator. She holds a bachelor’s degree in nursing from University of Missouri St. Louis and is currently working towards completing SANE certification and a Master’s degree in forensic nursing. Erin enjoys providing compassionate care to victims of crime and being involved in their healing process.

Administrative Department

photo 1Laura  – Office Manager (Bilingual)

Laura has been our Office Manager for the Victim Service Center since 2002 and has over 20 years of professional experience in office administration.  She is responsible for day-to-day office management and sexual assault program support which includes working with the advocacy, therapy and SANE staff in Orange County and Osceola County.  She manages, coordinates and provides the front office and the Agency support functions to ensure effective and efficient operations in order to support the mission of the Victim Service Center of Central Florida.